DAVID SETLOW DESIGNS
CARPET DESIGN & ILLUSTRATION
David Setlow is a professional rug & carpet designer serving the high-end interior design industry for 45 years.
As the former Art Director and Lead Designer for the premier carpet company Stark Carpet in New York, he has created custom rugs and carpets for the top interior designers in the United States and projects in Europe, Asia, and the Middle East.
David has designed rugs in every quality such as Hand Knotted, Hand Tufted, Needlepoint, Savonnerie, Aubusson, Dhurries & Kilims, Flat Weaves, Wilton and Axminister. Created floor plans for designers to work out projects, mill plans as guides for carpet mills to weave carpet, texture mapped room settings to show designers how a rug will look in the rooms they are designing and virtual samples where carpet textures are inserted into the rendering. The renderings created can be in any size, shape, scale, or color. Designs from traditional patterns, floral, geometric to contemporary and abstract.
Along with his custom designs David also created and adapted carpet designs for interior designer collections and has created original collections for Stark’s in-house collections. People & places that his rug designs have graced the floors of include Gracie Mansion, The White House, The World Equestrian Center in Ocala Florida, the Macys Flower Show, The Disney Cruise Ships, The Washington Duke Inn, The Hemsley Palace Hotel, Various Trump resorts and golf clubs, The Hotel Del Coronado, The Franklin D. Roosevelt Estate, The D&D Building, Marlo Thomas, Leona Hemsley, Luthor Vandross, Dan Rather, Secretary of State Cyrus Vance, Clair Booth Luce, Diane Sawyer, Hulk Hogan, Jeff Bezos, Donald Trump, The Sanno Hotel, The Nancy Theater, The Watergate Hotel, The Shooting Star Golf Club, The Church of Latter Day Saints Temples, The Rainbow Room, Steve Winn Las Vegas Hotel and Marriott Hotels.
Interior designers David has done renderings for include Sheila Bridges, Jamie Drake, Randal Riddless, Bill Diamond & Anthony Baratta, Mario Buatta, Charlotte Moss, Bunny Williams, Sherrill Canet, Richard Keith Langham, Juan Montoya, Alexa Hampton, Victoria Hagan, Geoffrey Bradfield, Jeffrey Bilhuber, Thomas Jayne, John Barman, Celerie Kemble, Scott Salvatore, David Eastern, Alison Palladino, Howard Slatkin and Steven Gambrel.
Since leaving Stark in 2020 David has started his own freelance carpet design and illustration business “David Setlow Designs” to service interior designers, carpet manufacturers and showrooms and private clients with both custom designed carpets and new collections and colorways.
David has worked as an illustrator doing both portraits and landscapes and has done illustrations for wallpaper projects. David teaches carpet design at the Fashion Institute of Technology in New York for fourth year students in the Surface/Textile Department and when not teaching he serves as a guest speaker for various classes.
Biography
The Process
The Process of creating a Rendering of a Rug Design is a collaborative effort between the Designer and the Client. It starts with a clear objective of what the Client wants in a Design and how it will fit in their Project.
The Consultation
1) Design: a Discussion of what the Design will be working with; fabrics; wallpapers; photo references
2) Colors: deciding what the main colors will be; accent colors; color placement. Picking color poms and matching to fabrics and wallpapers used in the project
3) Scale: Deciding the size of the Design motifs; border width; size of the Design repeats
Design Creation
I will take all the materials and information and set out to Design the Rug, sometimes doing a number of variations for the Client to choose from.
I will present these option to the Client to review and if revisions are requested I will make adjustments until the Client is satisfied.
Final Presentation
The final rendering will be in a standard scale with a color bar and information bar ready for the carpet mill for production. Floor plans and photo texture mapping for the client presentation can also be provided.